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At Impetus we believe that working as an integral part of your in-house team as we deliver the following services ensures the best results.


• Strategic pricing, including value-based pricing analysis for individual products


• Product value assessment and value dossier development


• Literature/systematic reviews


• Cost-effectiveness modeling


• Market access toolkit development and implementation


• Market access feasibility assessment for business development product opportunities – including HTA environment scan


• Market access related issues- or crisis-management – for example, NICE or SMC submissions with an early- or mid-phase risk of a negative recommendation


• Preparation of project communication tools for internal management reports and/or presentations


• Coordination and management of all aspects of HTA, to provide the optimal circumstances for success - including appraisal scheduling, submission development, consultation, stakeholder engagement


• External communication strategy, message development and implementation plan for all market access projects

• Strategic planning to optimise market access data within clinical trials, observational studies, real world evidence (including data gap analysis)


• Market access policy issues (for example, UK value based pricing) - development of bespoke position papers, communication platforms and stakeholder engagement plans


• Strategic counsel re team structures and defined roles, responsibilities and ways of working for new or growing market access teams at national, EU regional or global level


• Interim management for key leadership roles at national or EU regional level



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